Friday, 7 September 2007

In Movie Sequel Titles, Names Are Best

In Movie Sequel Titles, Names Are Best

By ALEX MINDLIN

Published: October 23, 2006

Movie audiences prefer sequels with names to those with numbered titles, according to a paper in the October Journal of Consumer Research. In one study, subjects were shown a made-up movie title —“Daredevil 2” or “Daredevil: Taking It to the Streets” — and asked to read a plot summary. Those who saw the second title spent more time reading the summary, remembered more, and rated the hypothetical movie more highly.

Skip to next paragraph
The New York Times

Another study found that audiences demanded more divergent plots from numbered sequels, perhaps because numbers signaled that a later movie might be a clone of its predecessor. “People are looking for some kind of cue that the movie is dissimilar, and you can do that either through the title or through the plot” said Sanjay Sood, one of the study’s authors and an assistant marketing professor at U.C.L.A.’s Anderson School of Management.

Mr. Sood’s co-author, Xavier Drèze, an assistant marketing professor at the Wharton School of Business, noted that there were “few successful long-running series that use numbering.”

Mr. Sood added: “If James Bond was ‘James Bond 22,’ or whatever number they’re at, people would probably be a lot less interested.”

ALEX MINDLIN

http://www.nytimes.com/2006/10/23/business/media/23drill.html?ex=1319259600&en=7009852a8d877964&ei=5088&partner=rssnyt&emc=rss

Some facts

Sequels have take over $20bn at the box office in the past quarter of a century. The highest grossing series of films is the Star Wars franchise, the five movies earning $1.4bn at the US box office and the sixth movie keenly awaited by exhibitors and the public alike in 2005.

This decade is the most successful ever seen for movie sequels. The average annual box office per year has been climbing steadily since the 1980s, to stand at $1.9bn for all sequels in the 2000s, compared with $718m in the 1990s.

First movies in a series took 38 percent of total sequel revenues earned at US box office. The second movie (or the first sequel) accounted for 36.1 per cent of total box office revenues, indicating that an average sequel performs only marginally poorer at the box office than the original film.

Action films account for the highest number of sequel releases, some 51 movies or 29.8 per cent of all sequels. However, sci-fi is probably the most successful sequel genre. Not only does one series extend to 10 movies (Star Trek), the average revenues earned by the second title are an impressive 46.1 per cent above the first.

Tim Westcott

The 15 Best Sequels in Movie History (www.bullz-eye.com)

From http://www.bullz-eye.com/mguide/features/2005/best_sequels.htm reviews on this page.

15.
Rocky III
=
Lord of the Rings: The Two Towers

14. Toy Story 2

13.
Harry Potter and the Prisoner of Azkaban

12.
X2: X-Men United

11. Batman Begins

10.
Indiana Jones and the Last Crusade

9.
Star Wars: Return of the Jedi

8. Superman II

7.
Star Trek II: The Wrath of Khan

6. Spiderman 2

5.
Lord of the Rings: Return of the King

4.
The Godfather: Part II

3.
Aliens

2.
Terminator 2: Judgment Day

1.
Star Wars: The Empire Strikes Back




List of film sequels by box-office improvement

Title Gross (North America) Title (original) Original's gross (North America) Improvement
Terminator 2: Judgment Day $204,843,345 The Terminator $38,371,200 434%
Austin Powers: The Spy Who Shagged Me $206,040,086 Austin Powers: International Man of Mystery $53,883,989 282%
Dawn of the Dead $40,000,000 Night of the Living Dead $12,000,000 233%
Rambo: First Blood Part II $150,415,432 First Blood $47,212,904 219%
The Road Warrior $23,667,907 Mad Max $8,750,000 170%
Highlander II: The Quickening $15,556,340 Highlander $5,900,000 164%
Evil Dead 2 $5,923,044 The Evil Dead $2,400,000 147%
Lethal Weapon 2 $147,253,986 Lethal Weapon $65,207,127 126%
Bad Boys II $138,608,444 Bad Boys $65,807,024 110%
Next Friday $57,328,603 Friday $27,467,564 108%
Meet the Fockers $279,261,160 Meet the Parents $166,244,045 69%
Shrek 2 $441,226,247 Shrek $267,665,011 65%
The Matrix Reloaded $281,576,461 The Matrix $171,479,930 64%
Rush Hour 2 $226,164,286 Rush Hour $141,186,864 60%
Saw II $87,039,965 Saw $55,185,045 58%
From Russia with Love $24,796,765 Dr. No $16,067,035 54%
Ace Ventura: When Nature Calls $108,360,063 Ace Ventura: Pet Detective $72,217,396 50%
The Chronicles of Riddick $57,761,012 Pitch Black $39,240,659 47%
The Bourne Supremacy $176,241,941 The Bourne Identity $121,661,683 45%
American Pie 2 $145,103,595 American Pie $102,072,987 42%
Die Hard 2 $117,540,947 Die Hard $83,008,852 42%
Pirates of the Caribbean: Dead Man's Chest $423,315,812 Pirates of the Caribbean: The Curse of the Black Pearl $305,413,918 39%
X2: X-Men United $214,949,694 X-Men $157,299,717 37%
For a Few Dollars More $15,000,000 A Fistful of Dollars $11,000,000 36%
The Devil's Rejects $17,044,981 House of 1000 Corpses $12,634,962 35%
The Mummy Returns $202,019,785 The Mummy $155,385,488 30%
Toy Story 2 $245,823,397 Toy Story $191,796,233 28%
The Karate Kid Part II $115,103,979 The Karate Kid $90,815,558 27%
Hannibal $165,092,056 The Silence of the Lambs $130,742,922 26%
Resident Evil: Apocalypse $51,201,453 Resident Evil $40,119,709 25%
Ernest Saves Christmas $28,202,109 Ernest Goes to Camp $23,509,382 20%
Underworld: Evolution $62,318,875 Underworld $51,970,690 20%
Mission: Impossible 2 $215,409,889 Mission: Impossible $180,981,886 19%
A Nightmare on Elm Street Part 2 $29,999,213 A Nightmare on Elm Street $25,504,513 18%
Blade II $81,676,888 Blade $70,095,974 17%
Magnum Force $39,768,000 Dirty Harry $35,976,000 11%
Ice Age: The Meltdown $195,321,662 Ice Age $176,387,405 11%
The Naked Gun 2½: The Smell of Fear $86,930,411 The Naked Gun $78,756,177 10%
The Lord of the Rings: The Two Towers $341,786,758 The Lord of the Rings: The Fellowship of the Ring $314,776,170 9%
Aliens $85,160,248 Alien $78,944,891 8%
Shanghai Knights $60,476,872 Shanghai Noon $56,937,502 6%
Before Sunset $5,820,649 Before Sunrise $5,535,405 5%

[edit] Excluded films

Title Gross (North America) Title (original) Original's gross (North America) Improvement Reason
Desperado $25,405,445 El Mariachi $2,040,920 1,170% El Mariachi played in 88 theaters at the peak of its run, while Desperado was released in 2,027.
Clerks II $24,148,068 Clerks $3,151,130 677% Clerks played in 96 theaters at the peak of its run, while Clerks II was released in 2,150.
The Color of Money $52,293,982 The Hustler $7,600,000 588% The Color of MoneyThe Hustler. Adjusted for inflation, The Hustler's gross would equal approximately $36 million in 1986 dollars, giving The Color of Money a 45% increase in attendance. was released 25 years after

[edit] List of second sequels by box-office improvement

Title Gross (North America) Title (Predecessor) Predecessor's gross (North America) Improvement
Once Upon a Time in Mexico $56,359,780 Desperado $25,405,445 122%
Goldfinger $51,081,062 From Russia with Love $24,796,765 106%
Army of Darkness $11,502,976 Evil Dead 2 $5,923,044 94%
Friday the 13th Part 3 $36,690,067 Friday the 13th Part 2 $21,722,776 69%
Scary Movie 3 $110,003,217 Scary Movie 2 $71,308,997 54%
Mad Max Beyond Thunderdome $36,230,219 The Road Warrior $23,667,907 53%
A Nightmare on Elm Street Part 3 $44,793,222 A Nightmare on Elm Street Part 2 $29,999,213 49%
Rocky III $125,049,125 Rocky II $85,182,160 47%
Clear and Present Danger $122,187,717 Patriot Games $83,351,587 47%
National Lampoon's Christmas Vacation $71,319,526 National Lampoon's European Vacation $49,364,621 45%
Spy Kids 3D: Game Over $111,761,982 Spy Kids 2: The Island of Lost Dreams $85,846,429 30%
The Good, the Bad, and the Ugly $19,000,000 For a Few Dollars More $15,000,000 27%
Star Wars Episode III: Revenge of the Sith $380,270,577 Star Wars Episode II: Attack of the Clones $302,191,252 26%
The Enforcer $46,236,000 Magnum Force $39,768,000 16%
Final Destination 3 $54,098,051 Final Destination 2 $46,961,214 15%
Batman Forever $184,031,112 Batman Returns $162,831,698 13%
The Lord of the Rings: The Return of the King $377,027,325 The Lord of the Rings: The Two Towers $341,786,758 10%
Indiana Jones and the Last Crusade $197,171,806 Indiana Jones and the Temple of Doom $179,870,271 10%
X-Men: The Last Stand $234,362,462 X2: X-Men United $214,949,694 9%
Star Wars Episode VI: Return of the Jedi $309,306,177 Star Wars Episode V: The Empire Strikes Back $290,475,067 7%
Hellraiser III: Hell on Earth $12,534,961 Hellraiser II $12,090,735 4%
Austin Powers in Goldmember $213,307,889 Austin Powers: The Spy Who Shagged Me $206,040,086 4%

(From Wiki so not 100% official)

http://en.wikipedia.org/wiki/List_of_film_sequels_by_box-office_improvement

Throw this god-awful sequel a life jacket (Evan Almighty/Jim Carrey)

Throw this god-awful sequel a life jacket

Even funnyman Steve Carell can't save a movie that's drowning in its own low expectations

June 22, 2007

Oh, my God, this movie sucks. I'll say this much: Kudos to Jim Carrey for pulling off perhaps the most amazing disappearing-act hat trick in motion-picture history. With his non-appearance in "Evan Almighty," the follow-up to the smash hit "Bruce Almighty" (2003), Carrey has now NOT appeared in three of the worst sequels of all time:

• "Dumb and Dumberer"

• "Son of the Mask"

• "Evan Almighty"

Talk about dodging bullets.

To be fair, this is the least awful of that horrific trio -- but that's kind of like surviving a car wreck and saying your fractured toe isn't as painful as your shattered spine or your missing nose. "Evan Almighty" is a paper-thin alleged comedy with a laugh drought of biblical proportions, and a condescendingly simplistic spiritual message. It is so bad, I came close to throwing my caffeinated beverage at the screen.

Before vivisecting the meat of the story, let's examine just one small visual joke.

As you probably know, the talented and likable everyman Steve Carell of "The 40-Year-Old Virgin," who had a small but hilarious supporting role as insincere anchorman Evan Baxter in "Bruce Almighty," takes centerstage here. After Evan has an initial encounter with God, played by Morgan Freeman in the very definition of a check-cashing role, he passes a movie marquee.

Now, it's a time-honored tradition for directors to have a little in-joke fun with film buffs via movie marquees. It's a sly way of winking at the audience.

In "Evan Almighty," the marquee advertises a movie called "The 40-Year-Old Virgin Mary." But we don't just truck past that marquee; we zoom in and linger on it. There might as well be a subtitle blaring, "Get it? We're referencing Steve Carell's hit movie and we're making a biblical pun!"

"Road Runner" cartoons are more subtle.

That annoyance is indicative of a larger problem, i.e., there's no movie here -- just a concept that holds little promise and can't even deliver on those low expectations.

In "Bruce Almighty," Evan seemed like the kind of jerk who would have been played by Chevy Chase 20 years ago. The opening sequence of "Evan Almighty" holds true to that characterization. Having somehow survived his Bruce-induced on-air meltdown, Evan is still on the air in Buffalo. After his co-anchor (the beautiful Catherine Bell in a two-minute cameo) introduces a montage of scenes that serve to inform us Evan has won election to Congress, Evan then turns to camera, with a glycerin tear on his face, and says, "I feel just like that old Indian standing in front of all that garbage."

It's a dated but admittedly funny line, referencing the famous anti-littering commercial from our childhood. We think: OK, Evan's a pompous, cynical ass, and now he's a congressman. Wait until God gets hold of him!

But then that Evan Baxter disappears and is replaced by an apparently decent and idealistic family man with a loving wife (Lauren Graham) and three sons who worship him. Granted, Evan is all too willing to co-sponsor an environmentally unfriendly bill championed by a fat-cat congressman (played by John Goodman) -- but he's not a bad guy, nor does he seem to be in any kind of serious crisis. He's just the 1,234th variation on the ambitious husband/father who disappoints his wife and children because he has to work late so they'll have to cancel that much-anticipated hiking trip. (Memo to Hollywood executives: when a kid is about 14, he's not all that keen to spend every waking moment with his dad, anyway.)

Out of the blue, God/Morgan appears and tells Evan to build an ark. He supplies Evan with the materials, the tools and even the land on which to construct the gigantic boat. The movie could have been called "God Is My Co-Signer."

At first Evan doesn't believe he's really talking to God, nor is he eager to build the ark. That reluctance fades after a few days, what with Evan growing a long beard that cannot be shaved, not to mention the flowing robes he can't seem to shed, and the animals of all species that keep showing up in pairs and following him around.

This scenario creates a major problem for the movie. Evan's wife thinks he's crazy -- so why doesn't he just pull her into the bathroom and show her that every time he shaves his beard, it magically reappears? His staffers think he's losing it -- so why doesn't he just point out that one does not grow three years' worth of hair in a week, and that giraffes and rhinos and tigers are not indigenous to the greater Washington, D.C., area?

The media and the neighbors laugh at Evan -- even though he's building an ark the size of a football stadium with only the help of his three young boys and exotic animals who are capable of carrying supplies and performing other construction tasks. You can't have everyone thinking your main character is crazy if everyone sees that he is experiencing a series of miracles!! It kinda kills the comedy.

When an image of the Virgin Mary appears on tree bark, people weep and pray and burn candles. You get a Noah look-alike building a working ark while animals pair up all around him -- he won't get mocked, he'll be nominated for instant sainthood. It makes no sense that virtually everyone in the movie is laughing at Evan.

Nearly every time "Evan Almighty" paints itself into a corner, the solution is to have a dog chomp Evan's crotch, or a bird drop doo-doo on a bad guy. (There are a LOT of scenes of animals crapping or spitting in this film.) Or they go extra cutesy with animal-reaction shots or fortune-cookie wisdom.

Eventually we learn why God commanded Evan to build the ark. It's a really stupid explanation. We also get an extended special-effects sequence, with the ark careening through Washington. It's a really dumb, albeit expensive-looking, meshing of stuntwork and CGI. There's also an ongoing bit about Evan doing "the dance," an unfunny little move that would be hokey in a subpar sitcom.

Finally, mercifully, the end credits roll, with behind-the-scenes shots of the cast and crew grooving to "Gonna Make You Sweat (Everybody Dance Now)" by the C+C Music Factory. They all look like they're having a great time.

That's because they haven't seen this movie.

http://www.suntimes.com/entertainment/movies/437886,CST-FTR-evan22.article



All the world's an art school-Gus Van Sant/Elephant

All the world's an art school

For reclusive director Gus Van Sant, films are his life. And, Hollywood schmaltz or avant garde, they all spring from his desire to experiment, he tells Simon Hattenstone. Is his latest the first interactive movie?

Simon Hattenstone
Saturday January 24, 2004

Guardian

This is the conspiracy theory doing the rounds - there are two Gus Van Sants. One makes inspired indie movies (Drugstore Cowboy, My Own Private Idaho) and is loved by true cineastes; the other is a mercenary who churns out Hollywood schmaltzbusters (Good Will Hunting, Finding Forrester). In recent years, the mainstream Van Sant has made the running, but his new film couldn't be more off the beaten track. Elephant, "inspired" by the Columbine school massacre, is about two students who go on the rampage. It has hardly any dialogue, no conventional narrative, and is little more than a series of tracking shots following the last 15 minutes of the lives of killers and victims. Van Sant doesn't make it easy for us. We have to watch closely, eavesdrop on elliptical conversations, and use our imagination to piece together the lives of sweet John who worries about his alcoholic father, the jock whose girlfriend may be pregnant, the aspiring photographer intent on capturing young love, the girl who so despises her body that she wears long trousers for games, the pianist who plays Beethoven with such tenderness. By the end, despite being told next to nothing, we know the characters intimately. Elephant, which won the Palme d'Or at Cannes last year, is Van Sant's masterpiece.

Portland, Oregon, where Van Sant lives, seems so familiar from his movies. The grey, swirling skies, the rain (151 days a year), the myriad bars, the cool dudes and weirdos, the glitzy and seedy, all side by side. This city in the Pacific northwest is made for students and artists, mavericks and misfits - repertory cinema after repertory cinema, the biggest independent bookshop in the world, and assertive beggars on most street corners.

Van Sant lives midtown, in a vast apartment block that has security codes to its security codes. Eventually, I work out how to use the entry phone.

"Hi, it's Simon ... from the Guardian newspaper in England."

"Ohhhhh ... Already?"

"Yes."

"Could you get me a coffee? Black, no sugar. Is that OK? It's just at the end of the block. When you get back, you need a code for the lift to get to my floor." He gives me an elaborate set of numbers. My mind and body are reeling. I've travelled 5,000 miles, am weighed down by two heavy bags, trying to remember Van Sant's various security codes, and now he's making me fetch his coffee.

I make it back to the apartment block and hitch the lift to his floor. Van Sant is waiting outside. My way in is blocked by chairs and tables that seem to be leaving as I arrive. I hand him his coffee, drop my bags and collapse on to the floor. His dog, Milo, licks my ears. Van Sant doesn't say a word. His hair is brown and lank, with white sideburns. He wears a shabby blue sweatshirt and jeans. He's 51, and resembles Anthony Perkins in Psycho more than ever.

There is something comforting in his silence. If he's not saying anything, I reckon I don't need to. So I just stay on the floor, stroke the dog and look around his apartment - it's huge, and crammed with guitars and records and videos and more guitars, a printing machine, a huge telescope, and yet more guitars.

I ask him how many guitars he has. He looks animated. "Ten? About ten." He says he spends most of his free time noodling, playing chords, and starts talking about how he was at Rhode Island School of Design with members of Talking Heads and how he used to be in a band and what a great era it was when groups were radical and formed for just one gig and then split. Suddenly there is no stopping him.

At that time, he had hoped to be a painter, but when all the art students came back from New York and said they didn't have a chance because there were 12,000 painters out there and only 64 galleries, he decided to concentrate on film, and has done so since.

He is obsessed with film. Just look at his walls - here is a poster of an African movie called Kunda that he has never seen but liked the sound of, there is a picture of Harmony Korine's Gummo, and by his bed is a poster of Elephant. He can talk film until the cows come home - from popular film to film theory to the interactive movies of the future that will enable the audience to take an active part in their creation. "Cinema will become something completely different, where you are in it, and it's no longer theatrically based." That is one of his main gripes about contemporary cinema - it is so conservative, he says, it is little more than screened theatre.

On the table in front of him is a copy of Guitar World magazine. He looks embarrassed when I point it out. "It's because I'm reading a piece on Kurt Cobain, it's not because I like Guitar World." He stops, realising it's pointless to deny his anorak tendencies. "Actually, I could conceivably buy Guitar World," he says in his deep, honeyed voice. He talks about why he first joined a band - to see if he had the nerve to perform live. "I didn't get stage fright in the end, but I didn't move very much. We only played eight times, but we had one guy who was like a really big fan ... "

Van Sant is a strange creature. In some ways so shy and naive, in others sure and assertive. He talks at tangents to himself, segueing from one subject to the next. He tells me about all the Christmas parties he avoided, and how as soon as he heard who turned up he regretted having skipped them. So why didn't he go? "I think it's just social anxiety. Most people don't want to be going half an hour before they're leaving for the party. But I let it get to me to the point where I don't actually go," he mumbles.

His films have always been full of mumblers - mumbling druggies, mumbling hustlers, mumbling students, mumbling psychopaths. His first three films focus on lowlife outsiders - Mala Noche and My Own Private Idaho explore the world of hustling, while Drugstore Cowboy is about a household of thieving junkies. But his own background couldn't have been more different. His father was a successful business executive, his mother a housewife, despite her university degree, and they went wherever his father's job took them - from Tennessee to Colorado to New York to Portland. Van Sant says there was something repressed in his family. "It was an upper-middle-class, bucolic environment and then there's all this trouble under the surface ... People do things like play golf." He says "golf" with some distaste, though he has been a keen player himself. He compares his parents' world to that of Rick Moody's The Ice Storm, with its trendily permissive exterior and emotionally frigid heart. In fact, he points out that The Ice Storm is set in New Canaan, next door to where his parents lived in Connecticut.

Did he feel that he belonged to that world, that he would take his due place in the corporate hierarchy of life? "You know, I don't think I had a concept of what I would be or do," he says. "I think if I drew a picture of myself, I would have a tie, because everybody wore a tie. I mean, they wore hats before Kennedy. In 1962, they were wearing felt hats." It's a typical Van Sant statement - fractured, vivid and bordering on the autistic.

After college, he moved to Los Angeles to try his luck in films, and he spent long afternoons in cafes on Hollywood Boulevard staring at the destitute kids on the street - the boy-men who had come to the city full of dreams and had soon ended up selling themselves or stealing or begging to make ends meet. He was fascinated by them. "I'm normally drawn to something I haven't done and seen before. And in general movies weren't made about street hustlers. Midnight Cowboy was a famous streethustler movie, but in general this was a place Hollywood didn't go, and that was something I was attracted to."

It took him until his early 30s to make his first film. And it took him almost as long to realise that he was gay. For many years, he says, he had been out with women, hadn't been sure about his sexuality, but hadn't been overinquisitive - there were so many other things to be getting on with. In his 20s, he occasionally went to gay clubs with friends who assumed he was straight and told him to watch his back.

While his movies are not camp, they have a particular sensibility. From the off, there was something ecstatic in his directing. You could identify Van Sant films by their giddy images of flying hats and cows and exploding houses, dusty highways, time-lapse photography and fake home-video footage. At times, you could identify them from artistic overindulgence - his crazy desire to incorporate Henry IV into My Own Private Idaho almost destroyed the movie.

Art is a word he comes back to time and again. Indeed, his art school background informs all his work. He talks of experimentation and wanting to achieve something new, and complains that so many contemporary movies are produced on an assembly line. Yet critics point out that he has spent the midpart of his career making just such films - notably the Oscar-winning Good Will Hunting and the slated Finding Forrester. Why?

Again, he returns to art school theory. "I became involved in the mainstream partly because I thought, in order to affect change, you needed to be able to do it." You mean, know your enemy? "Yep. You need to know the actual elements to be changed. But now I'm not sure. There's part of me that believes that," he says stammering towards his conclusion, "but there's also part of me that believes true change happens because the person affecting the change doesn't know how to do it any other way. When you look at, say, William Burroughs's writing, and he says, 'I've tried a hundred times to write a really good detective novel and I just can't', or Warhol, the movies that he made, that's all he knew how to do, he didn't know how to do the other part. But I was always ... it was part of a study working within the mainstream."

For many of his fans, it was disconcerting. He smiles - a rarity - and interrupts. "Ah, Good Will Hunting!" he says, and he's off again. He explains how artists originally made art for the community, then for their patrons and eventually for themselves. "The artist himself is actually the subject in everything after, say, 1900." He coughs to clear his throat before continuing with his now confident lecture. "Eventually, art becomes so removed from the community that you have to know about the artist before you can even look at the painting, because there is a conceptual idea going on. So the artist himself becomes the name, and the name is the value, it's no longer the art. So it has become like stocks. Uhuuuughm!" He coughs again. "So Good Will Hunting and Finding Forrester was like me going back, or trying to, in sentimental movie fashion, going back to make popular art, art for the populace."

At times Van Sant talks like an academic. And all this could sound pompous, but, from him, it rings true - even when he says that these commercial movies have been his most experimental, because they were so alien to him.

Wasn't part of the attraction the thought of making loads of money? "No," he says instantly, "it had nothing to do with money, because all along the way there were films I could make for a lot of money, but not Good Will Hunting, because there wasn't the big pay cheque and the two actors [Matt Damon and Ben Affleck] weren't big stars. It was more the type of film it was - it was like On Golden Pond or Ordinary People, the kind of film I watched in the early 1980s, but I'd never actually made one, so it was a challenge."

Although both films are so different from his early movies, the subject matter is basically the same - they are about young men (or, as Van Sant says, older boys) struggling towards an identity, through maths in Good Will Hunting and through writing in Finding Forrester.

I ask him what is the attraction of these young men: their youth, their physical beauty, their turmoil? "I think that's definitely the age where there is the most vitality in a human's life, somewhere between 14 and 20. Even though you haven't quite got a life, you're adaptable enough to survive." In a way, he says, he feels about these boys similarly to how he feels about himself now that he's turned 50 - they don't quite belong anywhere, because society deems them surplus to its needs.

Van Sant soon found himself in favour when movie-backers realised that he could attract aspiring stars, and give them credibility - Damon and Affleck in Good Will Hunting; Matt Dillon in Drugstore Cowboy; Nicole Kidman and Joaquin Phoenix in To Die For, his satire on celebrity culture; Keanu Reaves and, most famously, the late River Phoenix in My Own Private Idaho.

In the late 1990s, Van Sant wrote a novel, Pink, about a director obsessed with the gorgeous boy star of his infomercials who has recently died - not-so-loosely based on Phoenix, who died after overdosing on drugs. It's dedicated to Phoenix and reads like a love letter to him. "Yeah. Yeah," he nods. Van Sant was distraught after his death: "It was really like the wrong person to have died ... because, of all the people that you know, there are some people who are very charmed. He was like the favourite person of a lot of people, and when he died it was, like, 'Why couldn't I die? Why couldn't that other person have died? Why would it have to be him?' " Until a couple of years ago, Van Sant lived next door to the Phoenix family in New York.

Was he in love with River? "No. We were just really good friends and collaborators." He sits so still, his arms wrapped protectively around himself. He says that they were always looking forward to doing their next movie together and never got the chance.

There seems to be something in him that is drawn towards self-destructive people - he was friends with junkie novelist William Burroughs, who featured in Drugstore Cowboy; is close to celebrated movie bad boy Harmony Korine; and to Elliott Smith, who wrote the music to Good Will Hunting, killed himself last year. Again, he nods: "I think that what I'm attracted to is people who are wild. But the self-destructive side comes out of the wild side. The wildness is very different from me. That's why I think I like it."

He asks me if I'm hungry. Yes, starving, I say hopefully. "Do you eat yogurt?" Hmm. He takes out two blueberry yogurts - probably the closest you'll find to junk food (or any food) in his apartment. He lives here by himself. He once had a long-term, live-in boyfriend, but they split up in the mid-1990s after seven years.

I look through the telescope while he is stirring the yogurt and ask if he is into astronomy. "Oh no," he says. "No, it was a present. The last thing I looked at was a Christmas party going on over there." He points and I look. I begin to feel as if I'm in a Hitchcock film. "And I like looking at the construction workers over there. They were just hanging there from that crane the other week, making jokes. Incredible." Like so many film-makers, there is something of the voyeur in Van Sant, from the days on Hollywood Boulevard right through to his new way of making films - by following characters with the camera and allowing the audience to hear only snatches of conversation, he makes us feel that we're spying on them.

Perhaps Van Sant's most famous (certainly his most infamous) film is his frame-for-frame coloured remake of Psycho. It was much criticised, but I thought there was something beautiful about it - the greatest art film never to win the Turner prize. He says that he had wanted to make it for years, but the studio bosses thought it was a ridiculous idea. It was only when he had proved himself truly bankable with Good Will Hunting that they gave him the go-ahead - and then they paid him more than he had ever been paid for a film.

Why was he so keen to make it? Well, he says, it was an experiment and, of course, we're back with art history. "One of the things we first worked on in art school was appropriation, or finding a found object that we obsessed over and painted and redesigned and made copies of. It was like a big version of that." At a time when the big thing in Hollywood was sequels, he thought it could provide a lucrative alternative. "Hollywood had decided what movie they most liked to make, and that movie was a sequel of a successful movie, but the problem with making a sequel is that you have to have the success first - so the movie they'd most like to make doesn't exist really because it's a sequel." This, he explains, is because the moguls had neither the nous nor the confidence to make the original, so here was the solution. "Psycho was a chance to make a sequel without having to make the original. And if it did actually make money, then Hollywood could endlessly spin copies of movies." And, he asks, if you are going to remake a classic film, why do away with the director's original work when you can pay homage to him by copying it frame for frame?

Van Sant's face is expressionless. I think he means what he says, but is mocking the system at the same time. It's hard to tell what's going on in the head of an enthusiast who rarely enthuses, a joker who rarely smiles. There is something gentle but also rather sad about him.

Was Psycho a joke? "I saw it as a prank, yeah. But a prank only if it was successful." What ingenuity: take one of the most famous mainstream movies to play an avant-garde prank, and produce another monster movie in the process. "Right!" he says, still poker-faced. "And the only way it didn't do its job was that it was supposed to make a lot of money."

Remaking a film frame for frame is a fairly obsessive thing to do? "Yes, and it's an obsessive film, too," he says, pleased with the symmetry. Is he an obsessive man? "Yes, where it concerns my art. I think that's what makes art in the first place." And, as he says, there isn't much to his life when you strip away his art.

Like Psycho, Elephant is a remake. But there the similarity ends. While Psycho is a literal copy, Elephant is the loosest possible reinterpretation of English director Alan Clarke's 1988 film about snipers in Northern Ireland. What both Elephants do share, apart from their title and pointless killings, is a radical style. Van Sant's foray into mainstream Hollywood seems to have made him all the more determined to do his bit to reinvent the cinematic wheel. He took inspiration from film-makers such as the Iranian Abbas Kiarostami, whose movies are so slow they seem to take place in real time and whose "stars" are non-professional actors.

Van Sant's first film after Finding Forrester (his most clichéd stab at Hollywood convention), the predecessor to Elephant, was his most radical. Gerry is about two boys who walk in the desert and get lost - there is even less dialogue in it than in Elephant. It is an endurance test for both the characters and the audience. We feel nothing for them, but we do share their physical discomfort - when the sun glows, it blinds us; when the snow crunches, it goes through us. Elephant is a less purist version of Gerry, and more successful for it.

The evolution of Elephant was complex and messy. Van Sant originally wanted to make a quick-turnaround film for television about Columbine. No one would let him make something so specific, but he was told that he could probably get away with a film such as Clarke's Elephant, which had been made for the BBC. He had not seen Elephant, but Korine told him that it was his favourite film and said that he would write a screenplay for Van Sant's film. But he never delivered. Van Sant then asked the novelist JT Leroy to write the script. Diane Keaton, the film's executive producer, liked the result, but Van Sant thought it too conventional and lost heart in the project. He suggested that they strip Leroy's script of its plot and clichés, and that they make the film without a script or professional cast. "I was hoping to kill the project off, but they just said, 'OK, we'll do it that way', so I didn't get out of the job."

Clarke called his film Elephant because he saw Northern Ireland as the elephant in the living room: the taboo staring us in the face that we dare not acknowledge. Van Sant says that meaning is also applicable to his own film, but that what he had in mind when making it was the old parable about the five blind men who touch different parts of an elephant. "One thinks it's a rope because he has the tail, one thinks it's a tree because he can feel the legs, one thinks it's a wall because he can feel the side of it, and nobody actually has the big picture. You can't really get to the answer, because there isn't one."

The film has had its detractors in the US. For instance, Variety critic Todd McCarthy, who dismissed it as "pointless at best and irresponsible at worst". Van Sant says he still can't understand why it's fine to dramatise fictional or distant violence, but the moment it touches on contemporary truth it becomes "irresponsible". As for it being pointless, he says, that is the point - the whole thing is pointless. "Modern-day cinema takes the form of a sermon. You don't get to think, you only get to receive information. This film is not a sermon. The point of the film is not being delivered to you from the voice of the film-maker. Hopefully, there are as many interpretations as there are viewers."

As Van Sant talks about Elephant, I think back to what he was saying about the interactive film of the future and realise that this is his version of it - only, instead of pressing a knob or manipulating a mouse to decide who gets killed, Van Sant gives us clues and we shape the film for ourselves. I also think back to the conspiracy theory of the two Gus Van Sants, and realise how daft it is. The arty film-maker and the schmaltzbuster director are clearly of a piece - and, as he himself said before (then, typically, half-retracted), without Good Will Hunting, you wouldn't have got Elephant. It's a strange arc - arthouse to mainstream to avant garde - but one that makes perfect sense to Gus Van Sant.

I ask if he is fulfilled. "Workwise, I'm doing exactly what I want to do. Socially, I'm making myself crazy by being too reclusive, so I'd be less of a recluse. One of the things that is devastating is I realise I haven't been living a different life than when I was, like, 12. I'm shocked at how reclusive I've been since then. I was unaware of it until recently."

He comes to a stop, but he's still thinking about work. "Actually, what I'd really like to do now is try to lose the crew because they bother me. They make it so you can't do things. When I made Mala Noche, we had three people on the crew. So there'd be a cameraman, a soundman and me." That way, he says, you always create the most real characters.

Perhaps you could go one step further, I suggest - just pin a camera to the characters, let them do their thing, and there wouldn't even be any need for the director. His ears prick up and he smiles. The smile turns into a grin. I think he likes that idea

· Elephant is released on Friday.

http://film.guardian.co.uk/print/0,,4841884-101730,00.html

Disney ditching its direct-to-DVD sequels

Disney ditching its direct-to-DVD sequels

June 29, 2007
LOS ANGELES -- In a major strategy shift, the Walt Disney Co. said it will stop making lucrative direct-to-DVD sequels of such classic animated films as ''Cinderella,'' a move that reflects the growing influence of former Pixar Animation executives John Lasseter and Steve Jobs, who once called the sequel franchises "embarrassing.''

The change comes with a shake-up at the company's DisneyToon Studios, including the removal of longtime president Sharon Morrill, who will continue with the company in another capacity.

DisneyToon Studios will become part of Walt Disney Feature Animation and report directly to Animation President Ed Catmull and Lasseter, who assumed roles there after Disney bought Pixar Animation Studio last year for $7.4 billion in stock.

That deal made Jobs, the former Pixar CEO who also runs Apple Inc., Disney's largest shareholder and brought him a spot on Disney's board.

DisneyToon will now only produce original DVD films, including an upcoming film starring the fairy Tinkerbell from "Peter Pan." It is not clear yet whether sequels that are already in production, such as ''Cinderella III,'' will continue.

Disney has been a leader in the direct-to-DVD category, selling millions of copies of such films as "The Lion King 1½" and ''Bambi II.''

Although those DVDs were moneymakers for the studio, Disney purists scoffed, including Lasseter and Jobs. In a 2003 conference call with financial analysts, Jobs said how much he hated the DVD sequels. ''We feel sick about Disney doing sequels,'' Jobs said. ''If you look at their quality, it's pretty embarrassing.''

AP

http://www.suntimes.com/entertainment/movies/447800,CST-FTR-dvd29.article